Apple TV ... today
Andy Ihnatko in Macworld today, contemplating the hot topic du jour, the full-on Apple TV:
Siri, iCloud, and most importantly deals to license content in such a way that the user won’t feel like they have to feed coins into the side of the screen every time they want to catch a sitcom, will define any Apple HDTV.
That last one might be the single toughest problem to solve. Talking to network executives isn’t like talking to Siri. Siri is designed for rational, productive conversations in plain, comprehensible language.
Zing! And of course 100 percent correct.
That’s the just the capper to the column, which is worth a read. In it, Ihnatko wrestles with the real question in all this speculation: What does a real Apple-made HD TV set accomplish that the current Apple TV form factor can’t? Do we really even need an Apple-made HD TV set?
Shawn Blanc thinks on that a bit, and thinks there’s room for both. We have Mac minis and MacBooks, after all. Sounds fine to me.
At any rate, the TV space is one where Apple knows it has to be in a much bigger way than it already is. Roku, Boxee, Hulu, Netflix. Of course Google. And now Sony. A big fight’s brewing.