Me today, over at the day job, assessing data miner Acxiom Corp.’s AboutTheData.com, a website designed to allow people to see what information the company has collected about them:
Best I can tell, Acxiom has a fairly good picture of me except for two key things: my birthdate and my family situation.
For some reason, Acxiom thinks I was born in 1955, which would put me at 58 years old — 22 years old than I actually am. A little icon next to that data says the source for that information is “self reported.” So maybe I gave bad info on a survey once? My parents are about that age, so I also wonder if some of their data got mixed up with mine. But there’s no way of knowing, and of course I can correct it.
Acxiom also thinks my wife and I have exactly “1 Child.” We have exactly zero. I can correct that information, too.
Otherwise, the data Acxiom has amassed about me and my household is very nearly on the money, albeit in a very general way.
More on Acxiom’s motives for setting up the site in my interview with THV 11 News here and, of course, this interview with company CEO Scott Howe in the New York Times here. In short, Acxiom is striving for transparency to allay public fears about data privacy and head off a regulatory push in Congress.