‘Flying and Thriving’ at the Fayetteville Flyer

The Fayetteville Flyer

The Fayetteville Flyer

Congratulations to Dustin Bartholomew and Todd Gill, who are approaching the five-year anniversary of their hyperlocal news site The Fayetteville Flyer. They talk to Paul Gatling of the Northwest Arkansas Business Journal for this cover story on the business, which began in 2007 as a niche site about local music and bands and exists today as the go-to news site for everything that’s going on Fayetteville.

Bartholomew and Gill, former ad executives of Cranford Johnson Robinson Woods, say the site is generating 190,000 page views and between 50,000 to 60,000 unique visitors per month. And they are determined to keep the site free to readers, relying completely on advertisers to support the business:

Today, there are about 45 businesses who advertise on the website.

Those sponsors sign a one-year renewable contract to place ads on the site. The cost? $300 per month, or $3,600 per year.

There are another 10 or so regular advertisers who purchase banner ads through other, short-term advertising options.

“The 45 [sponsors] are what we rely on to keep the business stable; to keep the paychecks coming in,” Gill said. “We know that we can continue going out and bringing in news without wondering if we’re going to be able to sell banner ads this month.”

Those sponsors have been particularly loyal. Gill says it’s rare that one doesn’t renew. And there’s this anecdote, which should send a chill down the spine of the newspaper guys:

Fayetteville-based restaurant chain Slim Chickens is one of the Flyer’s longtime advertisers.

Chief marketing officer Greg Smart said the company’s advertising with the Flyer tend to be more specific to products or promotions.

Slim Chickens no longer advertises with daily newspapers.

“It’s just not cost effective,” he said. “This is really a more affordable option and it’s been a way for us to stay relevant on a hyperlocal basis. I wish there were other [websites] like the Fayetteville Flyer in our other [restaurant] markets.”

That’s a pretty high compliment from an advertiser. Also noted: Bartholomew and Gill say the Arkansas Democrat-Gazette paywall is a great equalizer as the Flyer, with a fraction of the daily paper’s resources, competes for local news readers.

You can read the complete Northwest Arkansas Business Journal story on the Fayetteville Flyer right here. And of course, the Fayetteville Flyer is always online here.

 

Allbritton Sells KATV, Other Affiliates to Sinclair Broadcasting Group

My piece on ArkansasBusiness.com today:

Allbritton Communications of Arlington, Va., which owns KATV-TV, Channel 7, in Little Rock and other ABC affiliates, said Monday that it is selling those television stations to Sinclair Broadcast Group of Hunt Valley, Md., the country’s largest television station owner.

According to Politico, which is also owned by Allbritton, the deal is worth $985 million. An Allbritton news release said the sale is scheduled to close in the fourth quarter.

I’d said back in June that Sinclair was the likely buyer, although there’s been no shortage of candidates, many of which have been scooping up other local TV properties all year. Some considered Nexstar Broadcasting Group as a probable buyer, and it wouldn’t surprise me if they kicked the tires. But in Little Rock, Nexstar controls four — count ‘em four — affiliates in Little Rock alone, pretty much maxing out their ownership here in the eyes of the feds.

The next question is, how much will this change operations at KATV? Does Sinclair bring in its own management team? How many (if any) newsroom contracts get dropped?

And to what extent does Little Rock feel Sinclair’s sympathy for the GOP? In Seattle, where Sinclair just snapped up KOMO-TV, some are bracing for the “Fox News equivalent in a local news channel.” Admittedly, this might not be as big a deal in the Little Rock DMA as it is in Seattle. Still, KATV is telling viewers that this is strictly a “behind-the-scenes business deal.” “KATV will continue to bring you the best local news, weather and sports coverage you have counted on us to provide for more than 50 years,” the station said.

Also: 5 Things to Know About Sinclair

And: Here Are Some People Unhappy About Allbritton’s Sale to Sinclair

Google Glass in Health Care, Education in This Week’s Arkansas Business

Arkansas Business

Arkansas Business

In this week’s edition of Arkansas Business, I expand on my Google Glass video with this story on how a Little Rock cardiologist, Dr. Christian Assad, and the director of the Arkansas School for Mathematics, Sciences & the Arts in Hot Springs, Corey Alderdice, are using Glass in their respective fields.

Assad is envisioning how Glass could help with medical training, and he’s also developing an app that guides people through CPR. Alderdice is thinking through several potential Glass projects for his students at the math and science school, including narrative film and advanced programming.

You can read the full story right here. It’s part of Arkansas Business’ issue focusing on the wireless and technology industry, which also includes a great piece from Chris Bahn on how Arkansas sports venues are dealing with an overload of mobile traffic during games, and this story by Mark Friedman on how wireless tech is helping Arkansas farmers.

Metered Access Model Comes to the Arkansas Times

In what’s said to be a first for alternative weekly newspapers in the country, the Arkansas Times today announced plans to install a metered access model on its now-free website, including its popular Arkansas Blog. Above, a slick video announcing the plan, which limits access to blog content to 10 views per month unless you pay a monthly fee of $9.99.

I write more about the plan here, and talk to Times Editor Lindsey Millar about his expectations for the new model. Moving from a free to paid model is challenging for any news organization on the web these days, but it could be particularly tough for the Times, whose print edition is free.* Will enough core readers decide to pony up $120 a year when most of them have never paid the Times a dime for anything ever? Millar says yes.

(*This isn’t to say there aren’t print subscribers. It’s just that the print subscription base isn’t very large. The Times is primarily a free-pickup distribution paper.)

iOS7 Panic

iOS7

You’re blowin’ my mind, man.

From Joel Housman, a front-end web developer and iOS developer, on his personal blog, on the coming “freak out” about the radically new design of iOS7, which hits iPhones and iPads sometime this fall:

Now imagine what is going to happen when they see iOS 7 for the first time after having had iPhones for 2-4 years already. We all know that people hate change. But these people in particular, really hate change. They are not technically savvy and have a difficult time learning/getting used to the technology they do have. Remember the loud, public freakout every time Facebook does yet another massive UI overhaul. If like me, you rarely use Facebook and don’t really remember it – trust me, it happens.

Consumer Reports will probably write a mostly positive review, but wont miss the opportunity to concern trollsomewhere in the middle about Apple’s changes in iOS 7. CNN, MSNBC, Fox, NBC, ABC, and CBS’s token mainstream “tech” reporters will write articles pretending to care about the new phone and iOS 7, citing “concerns” about Apple’s new design.

This is entirely right and completely predictable. My first thought watching the WWDC keynote was my mom, innocently updating her 4S and getting … this. There’s going to be a learning curve for a lot of folks.

Also: If you’ve not been paying attention to what the kidz are wearing today, you can look no further than iOS7. Go to the Gap. Those colors are everywhere.

Blake Rutherford on de la Renta, First Lady Fashion

Hillary Clinton on the Cover of Vogue

Hillary Clinton on the cover of Vogue.

Blake Rutherford, the former chief of staff for Dustin McDaniel and now vice president of The McLarty Companies, writes in the Arkansas Democrat-Gazette today on fashion and politics, particularly as it relates to first ladies.

The column keys off what was probably the biggest fashion event in Arkansas history: last week’s event celebrating the Oscar de la Renta retrospective at the Clinton Presidential Library in Little Rock. Not only were Bill, Hillary and Chelsea Clinton in attendance, but also de la Renta, Vogue Editor Anna Wintour and Vogue contributor Andre Leon Talley. You can see photos from the event here and here.

If you can get past the paywall, you can read Rutherford’s full column right here. He recalls Hillary Clinton’s December 1998 Vogue cover:

On that Vogue cover, in a picture taken by Annie Leibovitz, Mrs. Clinton wore a dress by de la Renta. Susan Sontag, in an essay that appears in her collection On Photography, wrote, “To take a photograph is to participate in another person’s mortality, vulnerability, mutability. Precisely by slicing out this moment and freezing it, all photographs testify to time’s relentless melt.”

This particular photograph is embedded in our political cognizance for what it said then and what it means now. It is not too much, I do not think, to suggest that this photograph exists as one of the most iconic of the 20th Century …

You can see that cover at the right. And you can see scans from that issue of Vogue at the Political Style blog here. Heartening to know that Arkansas has its own place in fashion history.

The Farm Bill, Exxon’s Mayflower Oil Spill, Gay Marriage & More on ‘Arkansas Week’

Arkansas Week

Me, Steve Brawner, Michael Hibblen and Ernie Dumas.

At 8 p.m. on your local AETN station, I guest-host “Arkansas Week” with a top-notch panel of Arkansas journalists: independent reporters Steve Brawner and Ernie Dumas and KUAR-FM, 89, News Director Michael Hibblen.

On the docket tonight: a farm bill with an uncertain future approved in the House, new info on what might have caused the March ExxonMobile oil spill in Mayflower, a new argument for gay marriage, layoffs at Hewlett-Packard and more. You can watch at 8 p.m. tonight or right here right now at AETN.org.