Brightcove chairman and CEO, writing again for AllThingsD on what he expects out of the mythical Apple TV. No. 1?
The best way to consume broadcast TV and any online video. A seamless touch- and TV-based interface makes it simple to consume your existing cable and broadcast content, including video-on-demand (VOD) libraries and DVR features. Via iTunes, you also get instant access to mega-libraries and subscriptions from iTunes, Netflix, Hulu, not to mention YouTube. Naturally, you can also access any AirPlay-enabled videos on the Web, as well as TV apps updated with the new iOS 7 SDK.
TV channels as apps seem inevitable. But all this is a tall order, given the myriad restrictions and hurdles regarding traditional television licenses and rights issues.