Things to Consider About Apple’s Monster 1Q Earnings

Yep. Apple pretty much killed it yesterday. Top line, from its first-quarter earnings announcement:

The Company posted record quarterly revenue of $46.33 billion and record quarterly net profit of $13.06 billion, or $13.87 per diluted share. These results compare to revenue of $26.74 billion and net quarterly profit of $6 billion, or $6.43 per diluted share, in the year-ago quarter. Gross margin was 44.7 percent compared to 38.5 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.

As Slate tech writer Farhad Manjoo noted on Twitter yesterday:

And he’s right. Google’s most recent quarterly earnings report shows revenue of $10.6 billion, with a profit of about $2.7 billion.

Now, just for fun, let’s see how that compares with the world’s largest retailer. In its most recently quarterly earnings report, Wal-Mart Stores Inc. of Bentonville reported revenue of $109.5 billion. Profit was about $3.3 billion.

Finally, Apple’s current rival for world’s biggest company (by market cap), Exxon Mobil: its most recent quarterly profit? $10.3 billion.

So to recap: Apple has bigger quarterly profit than the world’s leading oil company, the world’s largest retailer and the world’s biggest search engine. In fact, it has more profit than Google has revenue.

How’d Apple do it? By selling lots of stuff:

The Company sold 37.04 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter. Apple sold 15.43 million iPads during the quarter, a 111 percent unit increase over the year-ago quarter. The Company sold 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter. Apple sold 15.4 million iPods, a 21 percent unit decline from the year-ago quarter.

Heck, Apple even sold 1.4 million Apple TVs, which it still considers “a hobby.”

Other fun facts:

Matt Richman notes:

In 2009, Apple sold more iPhones than it did in 2007 and 2008 combined. In 2010, Apple sold more iPhones than it did in 2007, 2008, and 2009 combined. Last year, Apple sold 93.1 million iPhones, slightly more than it did in in 2007, 2008, 2009, and 2010 combined.

And then there was this yesterday from Verizon’s earnings release, as reported by Bloomberg:

While iPhone sales more than doubled from the third quarter to 4.3 million units, total smartphone sales fell short, signaling waning demand for handsets that run on Google Inc.’s Android operating system, said Walt Piecyk, an analyst with BTIG LLC in New York.

“This is a little surprising during a holiday period, especially given all the marketing around 4G phones,” he said. Total smartphone sales were 7.7 million units, 1.5 million fewer than Piecyk predicted.

So more than half the 7.7 million smartphones Verizon sold were iPhones.

More: Dan Frommer’s excellent SplatF blog has the charts; John Gruber’s DaringFireball has the claim chowder.

About lanceturner

Interactive Editor at Arkansas Business Publishing Group, editing ArkansasBusiness.com and other sites.
This entry was posted in Business, Internet, Media, Tech and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>