See that image above? That’s former Apple retail store chief Ron Johnson’s full-page ad in yesterday’s Wall Street Journal, and it heralds a new era for JC Penney, the lagging department store chain Johnson now leads as CEO.
From The Associated Press:
Johnson, who joined the company’s board in August, already has put his stamp on the retailer. He has tapped former colleagues at Apple and Target to join him at Penney. That includes Target’s top marketing executive Michael Francis to be Penney’s president.
Johnson also is borrowing from the playbook of Apple, which shuns discounting and focuses on selling products and offering services.
This will be fun to watch.
