About 900 folks came out to Commerce Arkansas last year, a business expo at the Statehouse Convention Center in Little Rock put on by Arkansas Business and the Little Rock Regional Chamber of Commerce. This year, we’re doing it again on Nov. 3, and we’ve got a great lineup of speakers and seminars free to anyone who pre-registers.

Among the seminars, a panel I’ll be moderating on social media and business. “Using Social Media for Business, Nonprofit and Search Engine Marketing” will provide an overview of how businesses and nonprofits can use social media – including Twitter and Facebook – in aid of e-commerce, marketing and charitable campaigns. You’ll learn what tools are available, how to staff social media efforts, how to set expectations and measure success.

So who’s on the panel? Scheduled to appear are:

Ed Nicholson of Tyson Foods, who was kind enough earlier this year to provide some guest posts on social media for this blog

Natalie Ghidotti of Ghidotti Communications, who’s advised companies like I.O. Metro on using social media to connect with customers

Megan Knight of FLEX360, the Web development firm’s interactive marketing director on search engine marketing expert

They’ll each talk about different aspects of using social media for your business, marketing and charitable needs. We’ll share more details leading up to the seminar. Meanwhile, register now to attend this seminar and others for free.

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Last year, Commerce Arkansas attracted some great speakers. This year, we’ve done it again. Among those on the roster:

Jeffrey Gardner, CEO of Windstream Corp. of Little Rock

Jon Harrison, general manager of Caterpillar’s North American Motor Grader Operations in North Little Rock

Kathy Deck, director of the Center for Business and Economic Research at the Sam Walton College of Business at the University of Arkansas in Fayetteville

Linda Nelson of the Arkansas Small Business Technology and Development Center

Greg Henderson of Arkansas Manufacturing Solutions